Client acquisition is the vital step for a scalable and expanding business. We believe that in digital industries, no matter if focussed on B2B and B2C sales , needs to be managed transparently and quantified. Performance based online marketing is a terminology that justifies scalable user acquisition by the Life Time Value of the acquired customer.
Initially We have seen the rise of this way to acquire new users in the area of gaming maybe ten years ago. People asked how the gaming companies have been able too spend so much money on ads -even though the games companies have just always been aware that the average individual acquired costs less than the average individual creates in gross revenue.
After gaming, this quantification and tracking of ROI became a predominant strategy in E-commerce sales and mobile application role out strategies.
In the past few years now also SAAS B2C sales has been able to utilize this analytical way of investment and returns since the smarter ones have understood that it is necessary to manage all sales data in CRM systems that adept to their business processes and industries.
Client acquisition management is good for any company goal – let us know how we can help you
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