Influencer Campaigning

We cannot neglect the power of influencer marketing. People have been following social recommendations and always “dressed like the stars”.

Influencer marketing is the big Buzzword around the world today. Brands team up with influencers and pay them to transport there message. Just to as easy as it sounds.

Brands, Game companies, merchants or Payment companies are using influencers or KOLs around the world to target audiences with authentic messages from the influencers to promote their services. With my partners around the world we have created large and medium sized campaigns to promote products mainly in the verticals of gaming, lifestyle and tech. I have access to exclusive and not exclusive talents of different verticals in markets like Europe, the US, MENA, Latatin Amreica and Russia on the relevant platforms. Campaigns run with a volume of medium sized creators or with few big size influencers like therealKnossi, MontanaBlack, GrefG, Pewdiepie and many many more. Merchants define their targeted markets audiences, audience size and budgets and I can support finding the influencers with sufficient fit.

Brands and Influencers collide on topics like authenticity and credibility. Brands want message A and influencer do want t speak about message B. Will endorsements come in a monetary or content or product way to the influencer and how much does he or she really represent the product. Is there another product in the same category already lined up so the influencer promotes Coca cola first and then Pepsi the week after?

Another complexity arises with agencies the are representing the influencers. which all have different business models. Upfront payments are usually a must while revenue share options are neglected by most Influencers even though they could monetize much better.

For brand positioning and building and Sales conversions, this alternative to paid channel advertising receives massive attention and justification if quantitative analysis justify the investment- Causality of message and Influencer as well as lots of adaption and iteration can bring awesome results.

Let us know if you want to learn more!