All digital products go through pretty much the same cycles as we have seen. In a nutshell and skipping various vital smaller steps to build a proof of concept:
The next stage is to scale up operation of the product in several additional markets, usually starting with english speaking markets like the US, Australia, UK as well as using the english version in other potential markets for spill over traffic.
An ideal scenario would be a simultaneous roll out of the same product mechanism adapted to the home market language on all the markets to monetize out there.
The complexity for example to translate a very successful Chinese game application
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