Large merchants around the world choose to distribute digital gift codes (vouchers or pins) and physical cards all around the world. An alphanumeric code distributed in (micro)retail or through digital channels is storing confectioned value on the merchants platform and can be sold across the counter for cash. A well known product of that kind are the Google PLAY or Apple iTunes ecosystem that are highly aggressive and strategic about distributing vouchers to top up the user accounts based on cash transactions.
The gift cards and voucher codes are used not only by Apple and Google, but globally major companies like Playstation, Microsoft, Nintendo, TikTok, PUBG mobile, Roblox, Bigo Live and many digital entertainment companies are using this method to widen their paying audience. Also Large retail stores and Franchise based chains like Amazon, MACY’s, MEdiaMArkt, FNAC and hundreds ,more understand the virtues of Gift cards sold for cash.
This approach works in the majority of markets around the world with the audiences being underbanked, not having access to digital payment methods and still sufficient amounts of disposable income in cash to satisfy their entertainment needs. Even in markets that at first glance are expected to show less affinity to cash transactions, the reality and % of transactions made by cash transaction is much higher than expected. This happens in Markets like Europe or the US way more often than you may think.
I support companies in the planning and execution of Voucher programs, provide access to Voucher program technologie and distribution partners. I enable merchants and distributors to evaluate and find partners, source products for distributors and advise merchants to enter markets withtheir program
Contact me to distribute, sell and source vouchers around the world.
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